MEDIA AND TWENTY-FIRST CENTURY’S CONFLICTS
IS MEDIA RESPONSIBLE FOR ALL THE BURNING CONFLICTS? KNOW HOW!
Media in itself has a vast meaning, this single five-alphabet word encompasses almost every means of communication or spreading of information among the masses which is called mass media. The basic components of the media are newspapers, radio, television, internet, magazines, etc. From the spreading of information and data to communicating digitally, everything comes under the definition of media. If we talk about the impact of media on masses, it can never be denied that how it has changed the perception of so many people via social media i.e Facebook, Twitter, etc. It has altered the whole society, especially in the twenty-first century, after media being immensely evolved.
In the context of the twenty-first century, it can be seen how media has shifted the balance and power from the capital government to the local public and each individual. In this way, a common individual holds more power than capital ever could. If we oversee its plus points, we will perceive this idea that it has somehow helped the humanity get heard, spread awareness over so many under-discussed and under-rated stuff, brought people’s attention over something that needs to be seen. It has showcased different people’s and society’s unseen talents and whatnot. Undoubtedly, in all of these ways, media has helped out masses.
More people are likely to come forward to show how unique they are, all of this can showcase the talents of people all over the globe. Remembering how media has brought positive effect over masses and helped people grow and brought entertainment in their lives, so yeah, while remembering these, one must keep this thing in their mind that how it has affected people’s perceptions, caused mass hysteria and how media has crippled individual’s peaceful life. Especially, if we have few words about the twenty-first century, the way media has reshaped the look of this world is exceptional.
From what I see things globally happening around, I would call media the assassin of global conflict. It has killed the natural essence of everything, we even forgot how the world was used to be so peaceful and rational. Living peaceful, isolated and natural has become a distant memory for our generation. Media has destroyed the sense of peace by all means by giving rise to a culture and a new-never-ending era of fear and deeply rooted hatred. The way different political issues have been exaggerated by media in a global context, it has remarkably altered people’s perception about things and even their opinions. People are no more left with natural perceptions as their sense of naturalism has been brutally killed by media. Media in this way has been quite playing the role of a terrorist whose intention is to destroy the well-being and peace. Over the centuries and especially in the twenty-first century it is exceptional that how media has been promoting an unwanted fear and tried its level best to dramatize it and let it grow deep-rooted inside each individual’s heart. Media exaggerating all the global issues and giving it a scary look has become so normal. People’s perception of the hottest topics has been changed and immensely affected by the media.
IS MEDIA PROMOTING ITSELF AS A BUSINESS? BIG YES!
It would not be wrong if I say that media has become some type of occupation or business, you would understand it only if you could just understand few simple realities, the complexities by which they have been betraying us become so much more clear. That is simply formulated:
- To begin with everything, they create exaggerated bad news.
- They actively get millions of billions of clicks over that content because people usually get more induced by fear-persuading stuff, it tends to catch more attention of people with even more potential. In this way, media being dissenter makes huge piles of money.
- Revenues about that come into existence.
- Such hot topics in the context of media get discussed over social platforms which got immense attention worldwide.
- Relevant media networks become the main center of attention for spreading up stuff.
- They tend to make money out of it.
- It just keeps going on with repetition.
Now you see that in what poetic manner, media has been making money out of every mess they make out negligible issues. They induce fear in masses leading to mass hysteria and that is how it has been reshaping the global conflict over the centuries. Media would not even miss a chance to exaggerate serious issues like war threats, climate change, etc. It can stoop much low to grab everyone’s attention as for those media networks, this has been their only achieving goal.
Taking examples from the contemporary world to show how media has immensely affected and completely altered the context of conflicts, I am mentioning three burning geopolitical events that include the upsurge of ISIS, the Russian invasion of Crimea, and the election of Donald Trump. All these events are inter-connected to the fluctuating impact of social media over conflict. I suppose that social media a platform where individuals share content like pictures, videos, etc within the social media world through the electronic communication standard provided. ISIS has been using social media for recruiting enemies and gain followers. Russia has been using cyber warfare and misinformation. Trump has been using the social media platform for his political campaigns. It is an undeniable fact that social media matters! The power that social media holds to mold conflicts and other political struggles is immense and inevitable. But its function should be more systematic. The other conflict that revolved around was the Arab Spring, which began in 2010, was instantly labeled as the “social media revolution” even before inquiring systematically or any of the authentic and systematic approach was made. Do you see how overhasty media is? One could easily identify that. In the current world, we all better know that no one would do any particular research before making their perceptions, they would rely completely on the reviews of social media agencies.
In this context, we can say that loud SOCIAL MEDIA HAS ROBBED COMMON MAN’S MENTAL ABILITIES. The influence these communication platforms have got on the conflict trajectory is undeniable. With the emergence of social media, there could be a positive approach. The frameworks for analysis and conflict prevention can benefit from understanding the four key roles outlined in this study. But instead of being an advantageous tool to prevail peace in the masses, media has reshaped these social conflicts to an unhealthy extent that it has started to exploit our brains. We have seen how the videos of interactions between the Kashmiri locals and Indian security forces have escalated quickly with the help of social media platforms like WhatsApp, Twitter, and Facebook. In April 2017, the video footage of a soldier who was standing on the neck of a student and was also being beaten by the metallic stick by another soldier spread so quickly, heated protests at regional college campuses lasted for weeks after that hideous incident. In that case, social media was keeping track of the actions of security forces and intended to hold these security forces questionable for their hideous actions. At the same time, young militants in the region use tech to elevate their fight against the Indian state. The Guardian later called them “Whats App warriors.” You see how media gave coverage to that incident. Videos like these go “viral” on social media and a lot of people get to know what is happening around the globe.
HOW IS SOCIAL MEDIA WEAPONIZED?
It is a long debate that how over the year’s social media has made conflicts look even worse. It has radically and irrationally changed the nature of warfare and geopolitical conflicts. People possess extremist mindsets because of their brains actively feeding upon the falsehood and manipulations of media agencies. This situation is getting uglier. Peter W. Singer and Emerson Brooking in their fascinating new book LikeWar: “The Weaponization of Social Media” have discussed the influence of social media on conflicts and how it has been transforming simple conflict to violent conflict. For example, the Israeli Defence Forces used Twitter to patrol their airstrikes. Islamic State followed Taylor Swift’s approach to social media to conscript new members for their cause.
Media has been revolutionized over the years. Apart from being useful in creating awareness among the masses, it has done some irreversible damage too, especially in destructively reshaping people’s brains and their ability to perceive things. It has made us extremists. It made us crippled and so on our mental abilities.
What do you think, folks? Will this ever stop? How are we going to be able to put an end to this? By a positive and systematic approach, or there could be another solution too?